Sushant Singh Rajput and Kriti Sanon become ambassadors to Whirlpool

Sushant Singh Rajput and Kriti Sanon become ambassadors to Whirlpool

Whirlpool India, a subsidiary of Whirlpool Corporation has roped in Kriti Sanon and Sushant Singh Rajput as its new Brand Ambassadors. The duo will now be seen endorsing Whirlpool’s range of appliances.

With an objective to strengthen the emotional equity the brand enjoys and reaffirming Whirlpool’s superior technology credentials, the decision to get Kriti and Sushant will definitely help increase the brand affinity amongst the new age Indians. This will give the brand due acceleration and seamlessly connect with the youth.

Commenting on same, Sunil D’Souza, MD, Whirlpool of India said, “We are delighted to welcome Kriti and Sushant to the Whirlpool family. Both of them are youth icons and young achievers of India who understand and appreciate technology that can help enrich lives. We realize they reflect the drive of our brand we live everyday with, world class performances that defines our commitment to delighting our customer with meaningful innovations, global technology and designs.”

Excited over endorsing the brand, Kriti Sanon said, “Whirlpool is an international brand and has been in our homes since our childhood. I am really excited to be a part of the Whirlpool family.” Sushant Singh Rajput further added and said, “Both Kriti and I belong to an Engineering background, we both appreciate technology and that’s why this association with Whirlpool is an exciting one.”

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His interest in knowing people, places inspired him to join media and journalism as well as his thrust to knowing the unknown took him to experience the mystic world of Osho which was culminated into initiation by Oshodhara Sadguru Trivir in 2006 when he was renamed as Swami Satchidanand. IPS Yadav has been active journalist, writer, editor, content developer, designer, PR Consultant for more than two decades. He has authored thousands of news articles, stories of common people and celebrity interviews to his credit, published in several leading dailies, web portals and You Tube channels.
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